Blind Tasting

March 13, 2008

Blind tasting

To ensure impartial judgment of a wine, it should be served blind; that is, without the taster having seen the label or bottle. Blind tasting may even go as far as useing a dark or black glass so the tester can not see the color or characteristics of the wine. A taster’s judgment can be modified by knowing details of a wine, such as geographic origin, reputation, color, and especially price.

Scientific research has long demonstrated the power of suggestion in perception as well as the strong effects of expectancies. For example, “High price makes wine more pleasurable.”

The world of wine has numerous myths and exaggerations that are only now being disproven scientifically, yet they influence perceptions and expectancies. Not even professional tasters are immune to the strong effects of expectancies. Therefore, the need for blind tasting is important and continues.

Posted by Damion | Filed Under Uncategorized 

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One Response to “Blind Tasting”

  1. Alcohol Posts » Wine Tasting on March 13th, 2008 11:08 am

    [...] Damion wrote a fantastic post today on “Wine Tasting”Here’s ONLY a quick extractTo ensure impartial judgment of a wine, it should be served blind; that is, without the taster having seen the label or bottle. Blind tasting may even go as far as useing a dark or black glass so the tester can not see the color or … [...]